3 дня назад
Director, Integrated Marketing
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Integrated Marketing (Consumer Marketing): Leading high-priority integrated consumer campaigns from strategy through launch and performance assessment with an accent on connecting paid, owned, and earned channels. Focus on building campaign architecture, orchestrating cross-functional teams, maximizing creative concepts across channels, and resolving execution risks in a fast-moving organization.
Location:
Company
runs high-priority consumer marketing campaigns acss brand, pduct marketing, gwth, communications, insights, and channel teams.
What you will do
- Lead integrated marketing strategy and execution for major consumer campaigns, celebrity partnerships, brand moments, and priority launches.
- Translate campaign objectives, audience insights, pduct claims, and creative concepts into strategies spanning paid, owned, and earned channels.
- Build campaign architecture covering channel les, key moments, sequencing, dependencies, timelines, and operating rhythms.
- Coordinate Brand, Pduct Marketing, Gwth, Communications, Insights, and channel teams aund shared priorities and execution.
- Identify opportunities to extend creative concepts acss channels and maintain a cohesive consumer experience.
- Assess campaign performance, create feedback loops, and apply learnings to future campaigns.
Requirements
- 10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related les.
- Experience in a high-gwth consumer, direct-to-consumer, or digitally native business.
- Track record of personally leading large, css-channel consumer campaigns fm strategy thugh launch.
- Fluency acss paid, owned, and earned channels and experience partnering with Brand/Creative, Pduct Marketing, Gwth, Social, Communications/PR, and Lifecycle/CRM teams.
- Exceptional css-functional leadership, operational judgment, attention to detail, and ability to lead thugh influence.
- Comfort working as a hands-on individual contributor in a lean, fast-moving organization.
Culture & Benefits
- Initially operates as an individual contributor with significant css-functional leadership responsibility.
- Leads thugh influence rather than formal reporting lines.
- Expected to combine strategic direction with detailed execution.
- Works in a fast-moving envinment with ambiguity, complex initiatives, and high ownership.
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