Senior Content Leader (AI Commerce)

Location: Hybrid, New York City office; New York, Florida, New Jersey, or Texas. Work operates in the EST Time Zone, and all business is conducted in English.

Company

hirify.global is a growth marketing agency building a category around forward-deployed marketers, alongside Shadow, its AI commerce platform.

What you will do

• Own the brand narrative, positioning, and point of view for hirify.global and Shadow, with an approximate 80/20 split between the brands.
• Build content strategy across the funnel, including offers, lead magnets, channels, and pipeline conversion.
• Develop LinkedIn, video, newsletter, email, paid, editorial, and event content across both brands.
• Lead the creative side of the creator program by sourcing creators, negotiating partnerships, writing briefs, and setting roster strategy.
• Brief and review work from designers, video editors, SEO specialists, and other contributors.
• Measure reach, follower growth, earned media value, traffic conversion, and lead performance with Marketing Operations.

Requirements

• 5+ years of experience in content, brand, or creator marketing at an agency or commerce brand, with B2B or pipeline accountability.
• Experience owning content tied to business results and explaining the path from content to traffic, conversion, and leads.
• Knowledge of DTC, e-commerce, performance marketing, social commerce, AI tooling, TikTok Shop, retention, and attribution.
• Hands-on experience sourcing, negotiating with, and briefing creators.
• A public track record such as a newsletter, bylines, a grown brand account, a successful campaign, or a popularized term; a portfolio link is required.
• Daily practical experience with Claude, ChatGPT, or similar AI tools; the company is Claude-first.

Nice to have

• SaaS or martech experience.

Culture & Benefits

• Hybrid work from the new NYC office.
• Collaboration with a VP of Marketing, Marketing Operations, design, video, SEO, and performance teams.
• Work across an agency brand and an AI commerce product.
• Equal opportunity workplace with consideration for qualified applicants regardless of protected characteristics or legally relevant history.

Hiring process

• The first interview includes specific recommendations for improving LinkedIn, newsletter, and creator content.