7 дней назад
Experiential Marketing Manager
90 000 - 100 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Experiential Marketing Manager (Live Entertainment/Theme Parks): Developing and executing go-to-market campaigns for theme park attractions, location-based experiences, exhibitions, events, and experiential brand activations with an accent on integrated marketing, partner coordination, and brand consistency. Focus on managing complex programs across venues and agencies, balancing budgets and timelines, and using attendance, audience, and earned-reach insights to improve performance.
Location: Remote; position associated with Redmond, Washington, and geographic-based salary ranges for Washington state. Flexibility is available to accommodate time-zone differences.
Salary: $90,000–$100,000 USD annually
Company
is a technology solutions firm connecting strategy and execution across AI, cloud, data, product development, and emerging technology.
What you will do
- Develop and activate marketing programs for theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations.
- Plan opening, ongoing, and seasonal campaigns with operators, venues, production companies, creative agencies, and marketing partners.
- Own brand marketing from strategy and positioning through go-to-market planning and in-market execution.
- Translate franchise and business priorities into marketing briefs, messaging frameworks, creative direction, and integrated campaigns.
- Build scalable toolkits and operating models across partners, venues, regions, and major franchise moments.
- Manage scopes, timelines, budgets, contracts, approvals, creative assets, on-site execution, invoicing, reporting, and performance improvement.
Requirements
- 7+ years of experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing.
- Experience working with established experience operators, IP holders, theme park organizations, location-based entertainment companies, traveling exhibitions, large-scale live events, or experiential agencies.
- Experience managing partnerships with operators, venues, production companies, and agencies while balancing brand integrity and commercial objectives.
- Strong understanding of place-based and experiential marketing, integrated campaigns, project management, and cross-functional collaboration.
- Strong business communication, writing, relationship-building, and influencing skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Nice to have
- Experience marketing theme park lands, attractions, location-based entertainment, or large-scale live events for IP-led operators.
- Experience marketing global entertainment properties, gaming franchises, or major consumer brands across physical and digital touchpoints.
- Experience creating programs for player- and fan-driven communities that build cultural relevance, engagement, and repeat visitation.
Culture & Benefits
- Remote work with flexibility for time-zone differences.
- Medical, dental, and vision coverage may be available to eligible employees.
- Flexible Spending Account and 401(k) retirement plan.
- Competitive paid time off and parental leave.
- Professional growth and development opportunities.
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