Audience Planning Specialist (Paid Media)

Location: Atlanta Support Center, United States

Company

hirify.global is a multi-brand restaurant company operating more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

What you will do

• Translate brand briefs and consumer strategies into paid media audience strategies and data-driven presentations.
• Build and activate audience segments across the data cleanroom, CDP, paid media platforms, and other target data sources.
• Own audience requests, launch trackers, message mapping, tagging initiation, and audience taxonomy hygiene across six brands.
• Execute audience learning agendas, monitor campaign performance, and recommend KPI-based optimizations.
• Coordinate portfolio-wide audience testing and apply repeatable learnings across brands and campaigns.
• Maintain audience planning templates, playbooks, and documentation while collaborating with agencies, media platforms, analytics, and buying teams.

Requirements

• Bachelor’s degree.
• 1–2 years of relevant marketing or media experience, ideally in an addressable media environment.
• Demonstrated project management or operations experience.
• Basic understanding of paid and owned media, media planning, and media math.
• Strong organization, communication, analytical thinking, and ability to manage multiple projects in a matrixed organization.
• Advanced Excel and PowerPoint skills for turning data and insights into clear visuals.

Nice to have

• Hands-on experience with social and programmatic media platforms.
• SQL knowledge and experience.
• Experience with consumer insights and test-and-learn frameworks.

Culture & Benefits

• Collaborative work across internal teams, external agencies, MarTech providers, and paid media platforms.
• Independent ownership of critical audience planning processes with support from the Audience Planning Director.
• Opportunity to work across a portfolio of six well-known restaurant brands.