Manager, Paid Media (Digital Marketing)

Location: New York, NY, United States; hybrid schedule with 3–4 days per week in the NYC office.

Salary: $130,000–$140,000 annual base salary, plus a 13% annual bonus target.

Company

hirify.global Corporation of America is the U.S. headquarters of hirify.global Group Corporation, with businesses spanning electronics, interactive entertainment, music, publishing, and film and television.

What you will do

• Lead the planning, activation, optimization, and measurement of paid media campaigns across paid social, digital video, CTV, online video, programmatic, display, and related channels.
• Translate business and campaign objectives into media objectives, audience strategies, channel recommendations, and KPIs.
• Integrate paid media with content, social, brand, creator, partnership, and broader campaign initiatives.
• Manage the day-to-day relationship with the paid media agency and challenge media plans, audience strategies, budgets, and optimization recommendations.
• Monitor pacing, performance, audience delivery, creative effectiveness, and budget allocation while turning campaign data into actionable insights.
• Develop a test-and-learn agenda across audiences, creative, channels, formats, and media strategies.

Requirements

• 7 years of experience in paid media, digital marketing, media planning, or a related field.
• Strong knowledge of paid media strategy, planning, activation, optimization, and measurement across digital channels.
• Experience developing and executing strategies across paid social, CTV, online video, programmatic, and other digital media channels.
• Experience managing media agency relationships, including media plans, budgets, performance, and recommendations.
• Strong knowledge of audience strategy, targeting, segmentation, first-party data, and digital media measurement.
• Strong communication, presentation, analytical, strategic, and self-directed working skills.

Culture & Benefits

• Hybrid work schedule with flexible work arrangements.
• Medical, prescription drug, dental, and vision coverage, including HSA and FSA access.
• Paid parental and caregiver leave, vacation, paid holidays, sick leave, Summer Fridays, and winter break.
• 401(k) plan with company match, education assistance, and student loan programs.
• Life and disability insurance, behavioral health support, fertility benefits, and employee assistance programs.
• Employee resource groups, hirify.global product discounts, a matching gift program, and an employee stock purchase plan.