Director, Marketing Analytics

Location: Hybrid in Detroit or Chicago, or within driving distance of Detroit; remote candidates within the United States may be considered.

Company

hirify.global designs and builds experiential marketing and brand experiences for clients.

What you will do

• Partner with clients and internal teams to define business objectives, success metrics, and measurement strategies.
• Design approaches for evaluating marketing effectiveness across experiential, sponsorship, and integrated marketing initiatives.
• Translate complex data from multiple sources into insights, recommendations, and compelling narratives.
• Own reporting cadences and present findings to clients, agency leadership, and cross-functional teams.
• Develop and promote measurement frameworks, methodologies, standards, and best practices across the agency.
• Evaluate AI-enabled solutions, emerging technologies, and methodologies that improve the efficiency and scalability of measurement.

Requirements

• 8+ years of experience in analytics, measurement, consumer insights, research, strategy, consulting, or related disciplines.
• Experience developing measurement strategies and translating insights into actionable recommendations.
• Experience working directly with clients and senior stakeholders in a consultative capacity.
• Strong analytical, critical thinking, presentation, communication, and storytelling skills.
• Proficiency with PowerPoint, Excel, Power BI, analytics, visualization, and reporting tools.
• Ability to manage multiple clients, workstreams, vendors, and timelines in parallel.

Nice to have

• Agency, experiential marketing, sponsorship, consulting, or integrated marketing experience.
• Experience managing concurrent client engagements, vendors, and workstreams.

Culture & Benefits

• Collaborative environment focused on bold ideas, curiosity, ownership, and shared success.
• Opportunities to partner across clients, disciplines, and global teams.
• Emphasis on diversity, equity, and inclusion.
• Equal opportunity employment and workplace accessibility support.