Creative Strategist (Performance Marketing)

Location: Charlotte, North Carolina, United States; the role primarily involves office or remote work, with participation in virtual and in-person meetings and a preference for hiring in the Charlotte area.

Company

hirify.global provides high-speed fiber internet and customer connectivity services across rural markets in the Midwest and South.

What you will do

• Lead the end-to-end development and execution of creative assets for paid media and direct response campaigns across digital display, paid social, email, direct mail, and search support channels.
• Translate marketing objectives, audience insights, and customer needs into campaign messaging, offers, calls-to-action, and channel-specific creative strategies.
• Write full-funnel creative briefs and guide internal creative teams, designers, copywriters, and external agencies.
• Manage production timelines, feedback cycles, approvals, asset delivery, and campaign execution while maintaining quality, accuracy, budget, and brand consistency.
• Use campaign performance data and customer insights to refine messaging, offers, formats, and design.
• Lead creative testing and optimization initiatives, including A/B testing, documentation, and test-and-learn practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred, or equivalent relevant experience.
• 5–8 years of experience in marketing, creative campaign development, creative strategy, or performance marketing.
• Experience developing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail.
• Experience collaborating with creative, media, CRM, analytics, product marketing, and agency teams.
• Strong strategic thinking, written and verbal communication, analytical, project management, organizational, and creative direction skills.
• Ability to work in an office or remote environment and participate in virtual and in-person meetings in the Charlotte area.

Nice to have

• Experience in customer acquisition, growth marketing, or performance marketing programs.
• Experience with digital asset management systems, project management platforms, and marketing workflow tools.
• Experience in telecommunications, technology, subscription services, or other consumer-focused industries.

Culture & Benefits

• Contemporary working practices supporting remote, hybrid, office, and field-based roles depending on position and business needs.
• Medical, dental, vision, and life insurance.
• Employee assistance program and voluntary benefits.
• 401(k) plan with company match.
• Paid time off programs focused on physical, emotional, and financial wellness.
• Inclusive workplace committed to equal opportunity and belonging.