Director, Digital Brand Marketing & AI Strategy

Location: Fully on-site in either the Washington, DC or Boston Seaport office, United States. Travel to other sites and conferences may reach 15%, including some international travel.

Annual salary: $160,000–$195,000, plus eligibility for bonus or incentive pay.

Company

hirify.global is a global science and technology company operating across life sciences, diagnostics, and biotechnology.

What you will do

• Lead end-to-end digital brand strategy and execution across the corporate website, SEO/SEM, performance marketing, social, CRM, lifecycle marketing, and content platforms.
• Translate global brand strategy into digitally native experiences that increase awareness, engagement, and measurable business impact.
• Act as the AI champion for Corporate Brand Marketing, partnering with data science, IT, and external partners on AI-enabled content, personalization, media optimization, predictive analytics, and automation.
• Build integrated global content and storytelling funnels connecting corporate, operating companies, and regions to commercial outcomes.
• Establish KPIs and dashboards, apply hirify.global Business System tools, and continuously improve speed, quality, and effectiveness.
• Balance strategic framework design with hands-on channel launches, optimization, and execution.

Requirements

• 8–12+ years of experience in digital marketing, growth, or brand activation.
• Experience managing global, multi-channel digital ecosystems.
• Expertise in brand strategy, storytelling, performance marketing, SEO, SEM, and AEO.
• Experience with AI-enabled marketing, analytics, measurement, and agile optimization.
• Proven ability to work in complex, matrixed organizations, preferably in B2B or life sciences.
• Ability to connect marketing investments with measurable business growth, customer engagement, and commercial impact.

Nice to have

• Experience developing or leading a cohesive global digital ecosystem aligned with brand strategy.
• Experience embedding AI into core workflows to improve speed, personalization, and scale.
• Measurable impact on brand strength.

Culture & Benefits

• Fully on-site work in the Boston Seaport or Washington, DC office.
• Comprehensive health care, paid time off, and medical, dental, and vision insurance.
• 401(k) benefits for eligible employees.
• Culture focused on continuous improvement, belonging, and internal career development.