Ad Sales Lead, Programmatic

Location: New York, NY

Salary: $152,000–$228,000 USD base salary per year, supplemented by equity compensation.

Company

hirify.global develops education products designed to make learning universally accessible, serving more than half a billion learners worldwide.

What you will do

• Own programmatic revenue targets and forecasts while building a predictable pipeline across agency holding companies, trading desks, independent agencies, and premium programmatic buyers.
• Lead the transition from open-auction advertising to premium, deal-led PMP and PG arrangements using native formats and first-party learner signals.
• Build relationships with programmatic buyers, support joint business planning, and secure preferred supply paths, curated marketplaces, and principal or outcome-based buys.
• Develop proposals, pricing narratives, and post-campaign measurement stories connecting ad formats and audience data to brand and performance outcomes.
• Partner with Ad Platform Operations and Ad Ops on deal setup, targeting, floors, pacing, troubleshooting, SSP onboarding, and campaign quality.
• Establish scalable operating practices including account planning, outreach cadences, CRM hygiene, pipeline management, and repeatable sales playbooks.

Requirements

• 8+ years of experience in digital advertising, including at least 4 years selling programmatic advertising on the sell side or in a holding-company programmatic or investment role.
• Experience carrying and achieving a quota, with a personally sourced, negotiated, and expanded book of PMP and PG business.
• Experience selling premium mobile or consumer app inventory, especially video and native or custom formats, to major advertisers and agencies.
• Strong understanding of ad tech and mobile app ecosystems, including DSP and SSP workflows, deal IDs, verification, measurement, and data-informed pricing.
• Excellent communication and presentation skills for technical and non-technical audiences.

Nice to have

• Current relationships with programmatic leads at major agency holding companies and larger independent agencies.
• Experience moving partners from open-auction advertising to always-on or custom PMP and PG deals alongside direct sales.
• Experience selling first-party audience segments or custom data products.
• Hands-on experience with Ad Ops, deal setup, SSP onboarding, and campaign QA.

Culture & Benefits

• Mission-driven work focused on making education universally available.
• Fact-based decision-making, experimentation, and collaboration on complex problems.
• Benefits supporting employees' holistic well-being.
• Reasonable interview accommodations are available for candidates who need assistance.