Senior Lifecycle Marketing Specialist

Location: Vancouver, hybrid with 3 days in the office

Salary: CAD 65,000–75,000 per year

Company

hirify.global is an education technology company helping schools connect with educators and improve teacher placement.

What you will do

• Design, implement, and optimize lifecycle marketing programs across email, SMS, in-app banners, and other customer touchpoints.
• Create customer journeys that improve activation, engagement, and retention for educators and schools.
• Build campaigns in the CRM marketing tool, create audience segments, write copy, and maintain high launch quality.
• Design experiments, define success metrics, analyse results, and apply learnings to improve programs.
• Partner with Operations, Sales, Product, Data, and Commercial teams to connect campaigns with business needs.
• Report performance clearly to senior leadership and drive projects through blockers.

Requirements

• 3–5 years of experience in Lifecycle Marketing, CRM Marketing, or Marketing Automation.
• Hands-on experience with marketing automation platforms such as Customer.io, Braze, HubSpot, Iterable, or similar.
• Experience with Excel and/or Google Sheets.
• Experience using AI tools such as ChatGPT, Claude, or similar.
• Strong customer-behaviour focus, analytical judgment, ownership, communication, and collaboration skills.

Nice to have

• Experience with data visualization tools such as Tableau or Looker.
• Familiarity with SQL, HTML, Liquid, or another programming language.

Culture & Benefits

• Ownership through company equity.
• 20+ days of paid time off and 11 statutory holidays.
• Health insurance.
• Modern coworking space.
• Inclusive, collaborative environment focused on curiosity, ownership, experimentation, and continuous improvement.

Hiring process

• Recruiter call covering compensation, availability, and basic details.
• Marketing introduction focused on experience and approach to the work.
• Short take-home lifecycle marketing task with a review, followed by a cultural interview.