Performance Marketing Manager, Forecasting & Market Intelligence (Mobile Games)

Location: Remote in Canada

Salary: CAD 80,000–115,000 annual base salary for candidates in British Columbia

Company

hirify.global is a global interactive entertainment company that develops, publishes, and operates mobile, web, PC, and console games.

What you will do

• Develop first-pass performance marketing forecasts for upcoming mobile game titles, including install curves, geo tiers, channel assumptions, paid and organic acquisition, and launch phasing.
• Build comparable-game peer sets and maintain dCPI benchmarks, degradation curves, and forecast assumption libraries.
• Model organic demand, paid-driven lift, launch and IP effects, virality, organic-to-paid ratios, and sensitivity scenarios.
• Track competitor user acquisition investment, creative trends, app-store movement, channel activity, launch performance, and regional signals.
• Produce recurring market-intelligence readouts and support regional opportunity sizing, ad hoc analyses, and leadership requests.
• Partner with Performance Marketing, Product, Strategic Marketing, Finance, Analytics, and leadership to validate assumptions and improve forecasting processes.

Requirements

• Experience in performance marketing, growth, marketing analytics, strategy, market intelligence, or a similar analytical role, ideally in mobile games, mobile apps, or consumer digital products.
• Strong understanding of mobile user acquisition, including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics.
• Strong Excel and Google Sheets skills, including analytical models, sensitivity analyses, and forecast frameworks.
• Ability to validate incomplete data, pressure-test assumptions, maintain model integrity, and manage multiple workstreams independently.
• Experience working with internal performance data, market-intelligence tools, partner benchmarks, and competitive research.
• Ability to communicate analytical findings clearly across Marketing, Product, Finance, Analytics, and leadership.

Nice to have

• Experience forecasting or launching mobile games or consumer apps.
• Familiarity with Sensor Tower, data.ai, AppMagic, Looker, AppsFlyer, Adjust, or similar tools.
• Experience analyzing competitor launches, creative strategy, market sizing, portfolio performance, pre-launch testing, or soft-launch methodology.
• Familiarity with global mobile user acquisition markets and licensed or globally recognized intellectual property.
• Comfort using AI and analytical tools to accelerate research while independently validating outputs.

Culture & Benefits

• Remote work in Canada.
• Healthcare and retirement benefits.
• Pet insurance, paid holidays, paid hirify.global free days, and unlimited paid time off.
• Potential eligibility for equity and bonuses in addition to base salary.
• Opportunity to work with a global team developing and operating games for millions of players.