CRM Manager (Digital Healthcare)

Location: Australia — New South Wales headquarters

Company

hirify.global develops digital healthcare clinics and personalised health and wellness programs, including Juniper, a weight-management service combining GLP-1 medication, nutrition, movement support and clinician-led care.

What you will do

• Own CRM across the complete Juniper patient lifecycle, from lead nurture and onboarding through engagement, retention, churn prevention and reactivation.
• Design, build and optimise lifecycle journeys across email, SMS, push and in-app channels.
• Develop behavioural segmentation and use patient data to determine the right message, channel and timing for each cohort.
• Build campaigns directly in the CRM platform, including triggers, branching logic, personalisation, exit conditions and measurement.
• Create an experimentation playbook, establish holdouts and measure incremental impact beyond last-click attribution.
• Lead cross-functional delivery with Analytics, Growth, Product, Copy and Design, while maintaining consent, deliverability and responsible communication standards.

Requirements

• At least five years of experience in CRM, lifecycle, retention or engagement marketing within a consumer-focused business.
• Hands-on experience with Braze, Customer.io, Iterable, Klaviyo or a comparable CRM or marketing automation platform.
• Experience managing sophisticated lifecycle programs with multiple cohorts, products, journeys or behavioural states.
• Strong capabilities in segmentation, funnel analysis, experimentation, personalisation, deliverability and contact governance.
• Ability to connect CRM activity with conversion, retention, churn, reactivation and lifetime value outcomes.
• Strong cross-functional leadership, communication and judgement in sensitive patient health journeys.

Culture & Benefits

• Work on digital healthcare products intended to improve patient outcomes across international markets.
• Access mentorship, learning budgets, conferences, certifications, peer shadowing and global knowledge sharing.
• Receive parental and miscarriage leave, health, professional development and personal days, plus an Employee Assistance Program.
• Participate in wellness talks, exercise classes, funded social clubs and quarterly rooftop events.
• Collaborate with colleagues across Australia, the UK, Germany, Japan, the Philippines and South Africa.