CRM Strategist

Location: Remote within the United States; the company operates across every U.S. time zone. Hybrid and in-person options are available near the Raleigh headquarters.

Company

hirify.global is a full-service enrollment marketing agency helping colleges and universities strengthen their brands, improve marketing performance, and drive measurable enrollment growth.

What you will do

• Partner with marketing strategists to develop integrated marketing and CRM strategies that improve customer journeys and support client goals.
• Audit client CRM systems, assessing configuration, functionality, utilization, risks, gaps, and opportunities.
• Develop project goals, implementation plans, and practical CRM solutions based on client objectives.
• Lead CRM implementations and optimization across data structures, integrations, workflows, user experience, and automation.
• Support data management, governance, lead capture and nurture, event management, interaction tracking, forms, segmentation, personalization, analytics, and reporting.
• Collaborate with clients and internal specialists, contribute to CRM methodologies and partnerships, and provide CRM expertise during new-business opportunities.

Requirements

• Bachelor’s degree in a relevant field.
• 3+ years of hands-on CRM experience in configuration, implementation, administration, or optimization.
• Strong working knowledge of at least one major CRM platform, such as Slate, Element451, Salesforce, HubSpot, or a comparable solution.
• Experience developing CRM workflows, marketing automation, communication journeys, and reporting solutions.
• Ability to translate strategic goals and client needs into practical CRM solutions and communicate complex concepts clearly.
• Strong analytical, problem-solving, organizational, collaboration, and time-management skills; proficiency in Google Workspace, especially Google Sheets.

Nice to have

• Experience working across multiple CRM platforms.
• Higher-education industry experience.

Culture & Benefits

• Remote-first work environment with hybrid and in-person options near headquarters.
• Health insurance, paid time off, and a 401k plan.
• Collaborative culture focused on communication, professional growth, ownership, and accountability.
• Support for learning new technologies and contributing to an inclusive workplace.