Field Marketing Specialist – North America (Fintech)

Location: Hybrid in Toronto, with travel across North America required for conferences and events

Company

hirify.global is an AI operating system for financial institutions that automates client-facing financial workflows through intelligent agents and operational automation.

What you will do

• Own industry conferences and events end-to-end, including sponsorships, registration, booths, materials, vendors, attendee communications, onsite logistics, and post-event follow-up.
• Coordinate conferences, customer and prospect events, executive dinners, roundtables, webinars, and other North America field programs.
• Manage multiple event timelines, budgets, vendors, and internal stakeholders while partnering with Sales and Marketing.
• Align events with priority accounts, territories, and pipeline goals, including pre-event outreach and meeting booking.
• Manage attendee and lead capture, sales handoff, follow-up, and communication of event plans and results.
• Track attendance, MQLs, meetings, qualified opportunities, sourced and influenced pipeline, and event ROI to improve future investments.

Requirements

• 3–5 years of B2B field marketing or event marketing experience in enterprise SaaS or software.
• End-to-end ownership of conferences and events, from planning and logistics through onsite execution and follow-up.
• Experience partnering with Account Executives and Sales leadership to generate awareness, meetings, opportunities, and pipeline.
• Strong project management and organizational skills across multiple events, deadlines, vendors, budgets, and stakeholders.
• Commercial mindset with experience measuring MQLs, meetings, qualified opportunities, pipeline, conversion, and ROI.
• Ability and willingness to travel across North America for conferences and events.

Nice to have

• Experience in fintech, financial services, insurance, or wealth management.
• Experience with CRM, marketing automation, lead capture, or event tools such as HubSpot or Salesforce.
• Experience at an early-stage or high-growth B2B SaaS company.
• Experience supporting account-based or executive engagement programs.

Culture & Benefits

• Health, dental, and vision coverage.
• Unlimited PTO.
• Downtown Toronto office with snacks and monthly catered lunches.
• Supportive, low-ego environment focused on ownership and growth.
• Company offsite to connect and recharge.
• Competitive compensation and equity.