Senior Paid Social Specialist

Location: Hybrid in New York, Florida, New Jersey, or Texas. Many other roles are remote-first, but this role is listed as hybrid.

Salary: $80,000 per year, plus performance-based compensation.

Company

hirify.global is a growth marketing firm that combines executive-level strategy, creative services, proprietary AI technology, and data infrastructure to grow e-commerce and consumer brands.

What you will do

• Plan, launch, manage, and optimize paid social strategies across Meta, TikTok, Pinterest, CTV, and other platforms.
• Manage 5–10 client accounts with aggregate monthly media spend ranging from $80,000 to $3 million.
• Audit brands and websites, research competitors, and identify opportunities for positioning, audience targeting, and acquisition.
• Develop and evaluate direct-response copy, short-form video concepts, hooks, and creative testing strategies.
• Use ad managers, reporting tools, and AI to analyze performance, solve attribution challenges, and improve revenue month over month.
• Build quarterly strategies, forecasts, projections, and client recommendations based on performance and financial metrics.

Requirements

• At least 7 years of paid media experience, with deep expertise in Paid Social and Meta advertising.
• At least 5 years managing paid social for consumer clients with monthly aggregate spend above $400,000.
• Expertise in developing, testing, and optimizing ad copy and short-form video creative.
• Strong understanding of the e-commerce funnel, revenue drivers, acquisition economics, and conversion performance.
• Experience with data-driven decision-making, budget forecasting, and performance metrics including CPA, CAC, iROAS, aMER, TSR, CTR, and Hold Rate.
• Ability to work in a hybrid arrangement from New York, Florida, New Jersey, or Texas.

Culture & Benefits

• Fast-paced, high-accountability environment focused on performance, creativity, ownership, and measurable outcomes.
• Direct collaboration with leadership and interdisciplinary teams across creative, brand, analytics, and marketing.
• Unlimited paid time off and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) program with company match and profit-sharing opportunities.
• Flexible parental leave and opportunities for interdisciplinary professional growth.