Social Strategist (Paid Social)

Location: USA - Remote; 100% remote work for this role

Salary: $80,000–$95,000 per year, plus monthly variable revenue payments and a discretionary annual performance bonus.

Company

hirify.global is an independent full-funnel marketing agency that combines media, measurement, and proprietary Bliss Point technology to help clients grow while reducing waste.

What you will do

• Plan and optimize full-funnel Paid Social programs across prospecting, retargeting, and loyalty.
• Manage campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit to grow qualified reach, customers, revenue, and LTV.
• Use platform automation, audience design, creative testing, bidding, and format experiments to scale winning ideas.
• Apply Bliss Point insights, including forecasting, incrementality, creative insights, and brand equity data, to guide budgets and testing.
• Design holdout, lift, and A/B tests, define success criteria, and maintain regular performance reporting.
• Collaborate with Creative, Analytics, Product, Bliss Point, and Client Leadership teams while communicating results and recommendations to clients.

Requirements

• 5+ years of experience managing Paid Social, including Meta and TikTok.
• Hands-on experience with Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, audience design, creative testing, and basic catalog/DPA.
• Comfort with GA4, platform analytics, pixel and event tracking, UTMs, and connecting media performance to revenue, CAC, and LTV.
• Ability to design practical tests, evaluate data limitations, and make evidence-based optimization decisions.
• Senior stakeholder-ready communication, client-facing presence, and the ability to influence across functions.
• Must be based in the USA; the role is fully remote.

Nice to have

• Experience with Pinterest, Snapchat, or Reddit.
• Experience with automation and AI-guided media allocation.

Culture & Benefits

• Fully remote work with flexible, unlimited paid time off and 20 paid holidays.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement plan with a match of up to 4% of contributions at 100%.
• Telemedicine, teletherapy, wellness support, equity, and giving benefits.
• Paid parental leave, including 16 weeks for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, and leadership and management development programs.