Sr. Paid Social Specialist (Healthcare)

Location: Santa Monica, California, United States

Salary: $80,000–$128,000 annually for the Santa Monica office. Additional compensation may include annual bonuses, commissions, and equity grants.

Company

hirify.global is a U.S. prescription savings and healthcare marketplace helping consumers access affordable medications, telehealth services, and healthcare information.

What you will do

• Manage end-to-end paid social campaign execution, including setup, targeting, budget pacing, optimization, quality assurance, and reporting.
• Develop acquisition-focused campaign strategies and testing plans across audiences, creative, placements, bidding strategies, and platforms.
• Monitor performance and identify opportunities to improve efficiency, scale, and business results.
• Partner with Creative and Integrated Marketing teams to develop social-first creative and actionable creative insights.
• Analyze CPM, CPA, CAC, conversion rates, and LTV across customer acquisition campaigns.
• Partner with Data and Analytics teams on attribution, incrementality testing, marketing mix modeling, server-to-server integrations, and platform measurement.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
• 5+ years of related marketing experience, including 3–4 years managing paid social campaigns.
• Hands-on experience with Meta, Reddit, Pinterest, and TikTok advertising platforms.
• Strong knowledge of campaign setup, tagging, QA, optimization, analysis, and reporting.
• Understanding of customer acquisition funnels, online and offline conversions, attribution, incrementality, MMM, server-to-server integrations, and CAPI.
• Strong Excel, analytical, communication, documentation, and cross-functional collaboration skills.

Nice to have

• Experience in healthcare, health tech, or another regulated industry.
• Experience with AI-assisted marketing workflows or automation.
• Experience partnering with Data or Analytics teams on advanced marketing measurement.
• Meta Blueprint or another relevant digital media certification.

Culture & Benefits

• Medical, dental, and vision insurance.
• 401(k) with company match and employee stock purchase plan.
• Unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
• Mental and financial wellness programs, fertility benefits, parental leave, and pet insurance.
• Company-paid short- and long-term disability insurance and supplemental life insurance.
• Inclusive workplace focused on diverse teams and equal access to opportunities.