Paid Social Strategist

Location: New York City; hybrid attendance required 2–3 days per week in the office

Salary: $100,000–$115,000 per year, plus monthly variable revenue payments and a discretionary annual performance bonus.

Company

hirify.global is an independent full-funnel marketing agency that manages digital media across Commerce, Search, Social, TV, and Audio, supported by its Bliss Point technology platform.

What you will do

• Plan and optimize full-funnel Paid Social programs across prospecting, retargeting, and loyalty.
• Manage campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit to grow new customers, revenue, and LTV.
• Use platform automation, audience design, creative testing, and Bliss Point insights to allocate budgets and scale winning ideas.
• Design holdout, lift, and A/B tests, define success criteria, and maintain a regular measurement cadence.
• Maintain tracking health across pixels, CAPI, event mapping, UTMs, and GA4.
• Collaborate with Creative, Analytics, Product, Bliss Point, and Client Leadership teams while advising clients and documenting repeatable playbooks.

Requirements

• 5+ years of experience managing Paid Social campaigns across Meta and TikTok.
• Hands-on experience with Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, Pinterest Performance+, audience design, creative testing, and basic catalog or DPA campaigns.
• Comfort with GA4 and platform analytics, test design, and connecting media performance to revenue, CAC, and LTV.
• Ability to communicate insights clearly to senior stakeholders and clients and influence cross-functional partners.
• Ability to work in a hybrid arrangement in New York City, attending the office 2–3 days per week.

Nice to have

• Experience with Pinterest, Snapchat, or Reddit.

Culture & Benefits

• Unlimited paid time off, 20 paid holidays, and flexibility to take time away from work.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement plan with a match of up to 4% of contributions at 100%.
• Telemedicine, teletherapy, wellness benefits, equity, and giving programs.
• Paid parental leave, including 16 weeks at full pay for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, and leadership and management development programs.