Growth Marketing Manager (Digital Healthcare)

Location: Australia, New South Wales

Company

hirify.global is a digital healthcare company operating personalised health and wellness programs, including Juniper, a clinician-led weight-management service.

What you will do

• Own the end-to-end patient acquisition strategy, including channel mix, budget allocation, and messaging hypotheses.
• Use customer research, patient insights, and performance data to attract patients at the right cost.
• Balance customer acquisition cost and lifetime value when making investment decisions.
• Build a test-and-learn framework across paid channels, creative formats, and audience segments.
• Partner with creative, analytics, product, and clinical teams to connect growth marketing with the full patient experience.
• Present clear, evidence-based performance and strategy recommendations to senior stakeholders.

Requirements

• 5+ years of experience in growth or performance marketing with ownership of commercial acquisition outcomes.
• Experience building a growth strategy from scratch and setting priorities independently.
• Ability to combine qualitative customer insight with quantitative performance data.
• Strong understanding of creative development and its role as a commercial growth lever.
• Practical experience with paid channels, including Meta, Google, YouTube, and TikTok.
• Strong communication and cross-functional collaboration skills across product, analytics, creative, and clinical teams.

Culture & Benefits

• Work on digital healthcare products intended to improve patient outcomes across multiple international markets.
• Collaborate with colleagues across Australia, the UK, Germany, Japan, the Philippines, and South Africa.
• Access learning budgets, conferences, certifications, peer shadowing, and global knowledge sharing.
• Receive parental and miscarriage leave, health, professional development and personal days, and access to an Employee Assistance Program.
• Participate in wellness talks, exercise classes, funded social clubs, and quarterly rooftop events.

Hiring process

• Reasonable interview adjustments can be requested during the application process.
• AI-assisted tools may support recruitment operations, while hiring decisions are made by people and applications are reviewed by the recruitment team.