VP of Marketing (AI/SaaS)

Location: Sydney, Australia; hybrid with 2 days in the office

Salary: AUD 220,000–240,000 excluding superannuation, plus equity

Company

hirify.global builds software and AI agents for construction, infrastructure, and industrial companies, including Dashpivot, Gearbelt, Flowsite, Storm, and the hirify.global mobile app.

What you will do

• Lead global demand generation across performance marketing, content engineering, marketing design, product marketing, and marketing operations.
• Personally make and defend campaign, content, channel, attribution, and conversion-tracking decisions.
• Own quarterly marketing planning, initiative ownership, success metrics, budget allocation, and performance reporting.
• Improve SEO and AEO visibility, content production speed, paid acquisition, retargeting, and lead-to-pipeline conversion.
• Build marketing operations infrastructure covering outbound systems, data, reporting, web infrastructure, and AI adoption.
• Represent marketing to the CEO and executive team while coordinating with Growth, Sales, Customer Success, Product, and Engineering.

Requirements

• Marketing leadership experience through a high-growth or high-change period.
• SaaS and demand generation experience, including direct ownership of pipeline or MQL targets.
• Content marketing experience spanning SEO and AEO.
• Performance marketing experience across paid channels, including rigorous ecommerce-style acquisition.
• Hands-on technical fluency in attribution and conversion tracking, including setup or debugging.
• Experience with WordPress or content management systems, AI coding tools, Google Analytics, Google and Bing Search Console, Meta channels, and Google Sheets.

Nice to have

• Vertical technology background.
• Experience building or owning marketing websites.
• Growth experience or close collaboration with a growth leader or team.

Culture & Benefits

• Player-coach leadership at every level, including the executive team.
• Transparent monthly sharing of metrics, hiring plans, financial performance, levels, career frameworks, and pay ranges.
• Global team across Australia, the UK, the US, and Canada, with Sydney headquarters.
• Equity, 20 days of annual leave, sick, carer's and compassionate leave, and parental leave.
• EAP, learning and development budget, home office setup, weekly catered lunches, work-from-anywhere weeks, and flex days.

Hiring process

• Review the role overview and recruitment process walkthrough before applying.
• hirify.global hires directly and does not work with agencies.