Manager, Performance Marketing, Ad Tech & Measurement (Fintech)

Location: San Francisco, United States

Salary: $110,000–$170,000 base pay annually, plus potential equity and bonus.

Company

Airwallex is a global payments and financial platform providing business accounts, payments, spend management, treasury, and embedded finance solutions.

What you will do

• Own full-funnel B2B brandformance across programmatic display and video, CTV, YouTube, LinkedIn, Meta, and emerging channels.
• Manage campaign and media operations, including insertion orders, line items, audiences, budgets, pacing, frequency, inventory, and creative optimization.
• Develop first-party, account-based, behavioral, retargeting, and prospecting audiences to improve targeting and lead quality.
• Own measurement infrastructure across Google Tag Manager, DV360, Floodlight, pixels, conversion tracking, and view-through measurement.
• Connect media signals with Marketo, Salesforce, lead enrichment, lifecycle stages, offline conversions, pipeline, and revenue data.
• Design incrementality frameworks and continuous feedback loops using lift tests, geo experiments, holdouts, AI, and advanced analytics.

Requirements

• 5+ years of experience in B2B performance marketing, brandformance, programmatic media, demand generation, or a related discipline.
• Hands-on expertise with DV360, programmatic campaign architecture, audience targeting, pacing, frequency, and optimization.
• Strong knowledge of CTV and digital advertising measurement, including impression tracking, view-through measurement, conversion tracking, and attribution.
• Advanced experience with Google Tag Manager, tagging implementation, QA, troubleshooting, and data validation.
• Strong experience with Marketo and Salesforce and the ability to connect media, lead, account, opportunity, and attribution data.
• Strong analytical, problem-solving, and cross-functional communication skills.

Nice to have

• Experience with first-party audience activation, lead enrichment, firmographic data, and CRM-to-media integrations.
• Experience with incrementality tests, lift studies, geo experiments, holdouts, or other causal measurement methods.
• Experience using AI, machine learning, predictive scoring, or advanced analytics for audience targeting and lead-quality assessment.
• Experience in B2B SaaS, fintech, payments, or enterprise technology environments with long sales cycles.

Culture & Benefits

• Founder-like ownership, fast execution, curiosity, collaboration, and work on high-visibility problems.
• US-based employees are eligible for medical, dental, vision, 401(k), disability, life insurance, and well-being benefits.
• US-based employees receive 20 paid vacation days and 12 company holidays annually.
• Additional compensation may include equity, annual bonuses, commissions, or RSUs.