Head of CRM (Ecommerce)

Location: North London, United Kingdom; hybrid working with 3 days in the office and 2 days remotely

Salary: £75,000–£90,000 per year

Company

Direct-to-consumer ecommerce business focused on wellness and lifestyle products, with most revenue generated through its own website and a lean, commercially driven team.

What you will do

• Own and develop CRM, retention, and lifecycle marketing strategy across a large D2C customer base.
• Plan and deliver high-performing email and lifecycle campaigns using Klaviyo.
• Analyse customer, campaign, and commercial data to improve conversion and retention.
• Support AI-driven workflows, automation, and process improvements across CRM operations.
• Work with senior leadership on CRM performance and customer journey optimization.
• Mentor junior team members when required.

Requirements

• Strong CRM experience in a fast-growth D2C or ecommerce business.
• Hands-on Klaviyo experience or the ability to quickly adapt from similar platforms.
• Commercial and analytical mindset with a track record of optimizing campaign performance.
• Experience managing high campaign volumes across large customer databases.
• Ability to work independently in a lean, high-accountability environment.

Culture & Benefits

• Work in a rapidly growing ecommerce business undergoing digital transformation.
• Collaborate directly with founders and senior leadership.
• Hybrid working with a collaborative London office and on-site parking.
• Influence CRM strategy and wider business growth decisions.
• Access to AI tools and automation in a modern ecommerce environment.