CRM Manager (Fintech)

Location: Hybrid work from offices in Belfast, Birmingham, Bristol, Chester, Edinburgh, Halifax, Leeds, London or Manchester, with at least two days per week or 40% of working time onsite

Salary: £48,987–£54,430 per year

Company

hirify.global is a major UK banking organisation focused on shaping the future of finance.

What you will do

• Design, deliver and optimise multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS.
• Own onboarding, activation and retention journeys across UK and EEA markets.
• Use customer data and insights to create personalised experiences and improve engagement and retention.
• Manage campaign execution, quality assurance, testing and continuous optimisation.
• Work with Growth, Product and Data teams and advise stakeholders on lifecycle and retention marketing best practices.

Requirements

• Proven experience in CRM, lifecycle marketing or retention marketing.
• Experience delivering multi-channel CRM campaigns and building automated customer journeys.
• Strong understanding of customer segmentation, lifecycle marketing and retention strategies.
• Data-driven approach with experience analysing campaign performance and customer engagement metrics.
• Knowledge of GDPR and CRM communication regulations across the UK and EEA.
• Strong stakeholder management, communication, project management and cross-functional collaboration skills.

Nice to have

• Experience in fintech, financial services or consumer technology.
• Hands-on experience with Braze, Iterable or Salesforce Marketing Cloud.
• Experience with personalisation, dynamic content and scaling CRM operations in a high-growth environment.
• Knowledge of emerging lifecycle and retention marketing trends.

Culture & Benefits

• Hybrid working with workplace adjustments available for colleagues with disabilities.
• Up to 15% pension contribution.
• Annual bonus subject to Group performance and share schemes including free shares.
• 30 days of holiday plus bank holidays.
• Wellbeing initiatives, flexible lifestyle benefits and generous parental leave.
• Commitment to diversity, equity and inclusion, learning and development, and accessible recruitment.