Head of CRM (Sports Streaming)

Location: London, United Kingdom. Workplace type: Hybrid.

Company

hirify.global is a global sports streaming platform delivering football and boxing content through subscriptions and pay-per-view.

What you will do

• Define and own the global CRM strategy across football and boxing throughout acquisition, onboarding, engagement, retention, and win-back.
• Build lifecycle marketing automations to increase fan engagement, reduce churn, and grow subscriber and pay-per-view lifetime value.
• Create integrated CRM calendars and cross-sport campaigns that introduce football subscribers to boxing content and vice versa.
• Lead personalisation across email, push notifications, in-app messaging, SMS, and platform pop-ups.
• Develop boxing pay-per-view journeys covering event promotion, purchase conversion, event-day experience, and post-event follow-up.
• Coordinate with regional marketing teams and translation partners to localise CRM programmes across global markets.

Requirements

• Significant CRM leadership experience at Head of CRM or equivalent senior level in a fast-paced global consumer business.
• Experience building and scaling lifecycle marketing programmes that improve retention, engagement, and customer lifetime value.
• Experience with both subscription and transactional or pay-per-view commercial models.
• Deep expertise in email, push, in-app, and SMS channels, including enterprise CRM and marketing automation platforms.
• Strong data and analytics skills, including segmentation models and interpretation of complex performance data.
• Experience with personalisation, predictive modelling, data science, engineering collaboration, and complex global stakeholder management.

Nice to have

• Experience in a subscription-based, streaming, or content-led business.
• Passion for football, boxing, and sport.

Culture & Benefits

• Hybrid working with flexible working opportunities.
• Access to hirify.global content, internal speaker series, events, and learning and development resources.
• 25 days of annual leave, increasing by 3 days after three years.
• Private medical insurance, life assurance, pension contributions of up to 5%, and enhanced parental leave.
• Electric vehicle benefit option and an inclusive workplace focused on agility, impact, and collaboration.
• Flexibility to work evenings and weekends around football and boxing events.