Product Marketing Manager (Payments)

Product Marketing Manager Payments

Company

Plaid Inc.

Conditions

4 days agoSalary: 161K - 200K

Skills

Candidate Availability

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will develop product positioning and messaging, conduct competitive research, and translate product capabilities into customer-facing content. You will create sales and marketing collateral, collaborate with product and go-to-market partners, and build campaigns that increase payments-product adoption.

Requirements

• 6+ years of experience, including 3+ years in product marketing or a strategic go-to-market role at a B2B software company
• Written communication and marketing collateral development skills
• Verbal communication skills
• Experience launching solutions and driving market adoption
• Cross-functional collaboration with Product, Marketing, and Sales
• Fintech payments experience

Responsibilities

• Craft product positioning and messaging
• Conduct competitive analysis and research
• Translate product features into customer-facing content
• Create and distribute sales and marketing collateral
• Build integrated campaigns for key customer segments
• Collaborate with Product, Sales, Marketing, Enablement, Design, and Communications partners

Benefits

• Equity
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)

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