Senior Customer Lifecycle Specialist (Fintech)

Location: Mexico

Company

hirify.global operates in customer acquisition, lending, and lifecycle growth, connecting customer communications with measurable business outcomes.

What you will do

• Own lifecycle communication strategy from first touch and activation through repeat usage and expansion.
• Connect initiatives to metrics such as conversion, new borrowers, activation, repeat origination, and LTV.
• Analyze funnel and cohort data to identify value leakage and prioritize initiatives by economic impact.
• Design and execute customer journeys, copy, segmentation, personalization, and CRM programs in Braze.
• Design, run, and measure A/B tests, holdouts, cohort comparisons, and attribution analyses.
• Build dashboards, monitor rollouts, manage incidents and edge cases, and coordinate with Product, Data, Engineering, Marketing, Growth, and Customer Support.

Requirements

• 5+ years of experience in CRM, lifecycle communications, or retention marketing.
• Experience owning initiatives that improved hard business metrics such as activation, payback, repeat rate, retention, or LTV.
• Hands-on experience designing and interpreting experiments, including A/B tests, cohorts, and attribution.
• Experience with Braze or an equivalent engagement platform, including segmentation, Canvas flows, personalization, and reporting.
• Ability to build dashboards and analyze data independently; SQL or BI tooling experience is a plus.
• Fluent Spanish and English required.

Nice to have

• Background in fintech, financial services, lending, or high-growth B2C.
• Experience with PostHog, Tenjin, or equivalent product analytics and attribution tools.
• Experience with Figma for lifecycle experience design.
• Experience using Claude and AI tools for analysis, copy, and workflows.
• Degree in industrial engineering, economics, business administration, marketing, or a related field.

Culture & Benefits

• Multicultural and highly driven professional environment.
• 20 vacation days per year plus a 75% holiday bonus.
• Proportional one-month Christmas bonus.
• Food vouchers.
• Health and life insurance.
• Competitive salary.