Retention Specialist (Lifecycle Marketing)

Location: Fully remote from Brazil, Portugal, Spain, Mexico, Argentina, or Colombia only; supporting a team in the EST time zone.

Company

hirify.global is a growth marketing firm powered by AI commerce technology, delivering performance marketing and revenue growth for consumer brands across e-commerce, media, DTC, and social commerce.

What you will do

• Write email and SMS copy for campaigns, flows, and automations from lead capture through activation, loyalty, and repeat purchase.
• Own and maintain the client’s marketing calendar, sequencing campaigns and identifying capacity or scheduling risks.
• Create creative briefs, direct design, and review and approve assets in Figma.
• Own brand voice and copy guidelines across high-volume, highly segmented communications.
• Partner with the CRM Specialist to align copy, segmentation logic, and dynamic content in campaign builds.
• Proof every send and use performance insights to develop new copy tests.

Requirements

• 3–5+ years of marketing copywriting experience, including substantial email, SMS, or lifecycle marketing work.
• Strong portfolio of short-form copy, including subject lines, preheaders, body copy, CTAs, and SMS that influenced performance.
• Experience writing lead capture, welcome, first-conversion, onboarding, activation, loyalty, rewards, and win-back messaging.
• Ability to explain consumer technology, software, or digital subscriptions clearly and persuasively without jargon.
• Fluency in Figma, with the ability to review designs, provide actionable feedback, and manage versions.
• Strong attention to detail in proofreading, links, personalization tokens, rendering, and brand consistency.

Nice to have

• Experience with SaaS, app, or connected-device brands.
• Working knowledge of Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or a comparable enterprise ESP.

Culture & Benefits

• Remote-first culture with local holidays relevant to the employee’s hub.
• Unlimited PTO and flexible parental leave.
• Autonomy with accountability, high standards for performance and creativity, and a collaborative working environment.
• Interdisciplinary opportunities to expand skills and influence beyond the core role.
• Employees based in or near the New York or Lisbon headquarters may be expected to work hybrid with weekly office time; the role’s listed hiring locations remain remote.