Marketing Manager, Lifecycle Marketing

Location: Draper, Utah, United States; remote, office, or hybrid work is available subject to eligible US location restrictions

Base salary: $75,000–$85,000 per year, with eligibility for bonus, equity, and comprehensive benefits.

Company

hirify.global is a family history and consumer genomics company connecting people with their past through historical records, DNA services, and family storytelling products.

What you will do

• Own lifecycle marketing programs from strategy and creative briefing through production, quality assurance, deployment, analysis, and documentation.
• Develop multi-channel campaigns across email, push, SMS, and in-app messaging for onboarding, engagement, retention, and win-back.
• Formulate hypotheses and run structured A/B tests across copy, creative, and timing to improve conversion and retention.
• Analyze campaign funnels with data visualization tools such as Tableau and turn findings into actionable marketing improvements.
• Oversee behavioral and demographic segmentation for the assigned lifecycle area.
• Collaborate with MarTech, Product, Creative, Data, and Web Analytics teams to build automated, triggered communication streams.

Requirements

• 3–5 years of experience in lifecycle, email, or retention marketing; D2C or subscription experience is preferred.
• Demonstrated success running multi-channel marketing programs across email, push, SMS, and in-app channels.
• Proficiency with enterprise ESPs or CDPs such as Braze and Salesforce Marketing Cloud.
• Experience with analytics software and the ability to use data to explain performance and justify campaign updates.
• Ability to translate marketing strategy into precise creative briefs and technical execution instructions.
• Must work from an eligible US location; the role may be performed from home, an office, or in a hybrid arrangement.

Culture & Benefits

• Inclusive and diverse work environment where different perspectives are valued.
• Location-flexible work approach with office, home, and hybrid options subject to role and location eligibility.
• Health, dental, and vision benefits.
• Eligibility for bonus and equity.
• Opportunity to contribute to products focused on family history, privacy, and consumer genomics.