Lead, Lifecycle Marketing

Location: United States; remote role

Salary: $83,600–$104,000 per year plus equity

Company

hirify.global provides software for home service professionals, including tools for scheduling, dispatching, payments, and business growth.

What you will do

• Develop and execute lifecycle marketing strategies across email, SMS, and in-app messaging.
• Create dynamic, personalized content using Liquid and Mustache logic.
• Configure and troubleshoot webhooks connecting the marketing platform, product, CRM, and third-party tools.
• Define event tracking, user attributes, segmentation, and journey-triggering data with Product, Data, Martech, and Engineering.
• Collaborate with content and design teams to build targeted campaigns and maintain the lifecycle marketing calendar.
• Monitor performance, run A/B tests, optimize campaigns, and provide actionable insights.

Requirements

• 5+ years of experience in email marketing, SMS, and in-app messaging, including strategy, execution, and analysis.
• Strong HTML and CSS skills, including table-based email layouts, inline styles, media queries, and client-specific rendering fixes.
• Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation.
• Experience writing Liquid and/or Mustache templates for advanced personalization and conditional content.
• Knowledge of customer data models, segmentation, event-based triggering, A/B testing, and personalization.
• Knowledge of GDPR, CAN-SPAM, TCPA, and other email and SMS compliance requirements.

Nice to have

• Experience with a customer data platform such as Segment, mParticle, or RudderStack.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.

Culture & Benefits

• Medical, dental, vision, life, disability, and 401(k) benefits.
• Paid holidays, flexible paid time off, and paid parental leave.
• Equity plan and monthly technology reimbursement.
• Inclusive, innovation-focused environment with teammates across multiple countries.
• Support for professional growth and continuous learning.