Director, Head of Product Marketing

Location: San Francisco, Irvine, New York, Seattle, or Los Angeles, United States

Annual base salary: $187,000–$252,900 for Seattle, Los Angeles, and Irvine; $205,700–$278,200 for San Francisco and New York.

Company

hirify.global is a live streaming platform serving communities across gaming, entertainment, music, sports, cooking, and other areas.

What you will do

• Build, lead, and scale hirify.global’s global product marketing discipline and high-performing product marketing team.
• Define compelling value propositions for creators and viewers across hirify.global’s product ecosystem.
• Translate technical product roadmaps and platform mechanics into clear creator value narratives focused on monetization and earnings.
• Partner with Product, Design, Engineering, Data Science, Commerce, Partnerships, Business Development, and Go-to-Market teams.
• Use audience insights and user research to support expansion from gaming into lifestyle, sports, and creative verticals.
• Develop user-facing messaging, in-product promotions, and CRM touchpoints that deliver community value.

Requirements

• 10+ years of relevant experience in consumer technology, creator economy platforms, social networks, or two-sided marketplaces.
• 5+ years of experience managing and scaling high-performing integrated teams.
• Deep understanding of digital subcultures, streamer dynamics, creator audiences, and online community building.
• Strong knowledge of two-sided platform economics, creator unit economics, digital commerce, patronage models, retention, and lifetime value.
• Exceptional written communication and narrative skills for distilling complex technical concepts.
• High agency, bias for action, and the ability to prioritize high-impact launches and strategic bets.

Culture & Benefits

• Collaborative environment focused on empowering live communities.
• Medical, dental, vision, and disability insurance.
• 401(k) matching and flexible paid time off.
• Maternity and parental leave.
• Amazon employee discount and additional health and wellness benefits.