Director, GTM & Growth Marketing (AI)

Location: New York City, United States

Salary: $203,500–$327,750 USD per year

Company

hirify.global is a design-driven software platform that helps entrepreneurs build brands and businesses online through websites, domains, ecommerce, marketing, scheduling, and social media products.

What you will do

• Build and own the company-wide GTM playbook, including market priorities, channel logic, financial assumptions, and launch standards.
• Lead launch content strategy and creative direction with Brand, Product Marketing, and Creative teams.
• Serve as the primary GTM partner for product portfolio GMs and align execution with shared business outcomes.
• Manage GTM resources across business lines and make prioritization trade-offs against growth targets.
• Partner with international and organic growth teams to expand distribution and localize global briefs.
• Build feedback loops, improve workflows, and measure the direct business impact of marketing spend.

Requirements

• 12+ years of experience in growth marketing or go-to-market roles.
• Experience building global-scale GTM systems and playbooks from the ground up.
• Background in both B2C consumer marketing and B2B or sales-assisted models.
• Experience managing multi-product or multi-business-unit environments with competing resource demands.
• Strong systems thinking, strategic range, stakeholder management, and execution leadership.
• Fluency with AI tools for planning, performance analysis, and capacity management.

Culture & Benefits

• Choice of medical plans, including an option for fully covered premiums.
• Fertility, adoption, supplemental insurance, employee assistance, and retirement benefits with employer match.
• Flexible paid time off, paid parental and family care leave, and commuter benefits.
• Education reimbursement and employee donation matching.
• Employee Resource Groups, a dog-friendly workplace, free lunch and snacks, and a private rooftop.
• Hack week takes place twice per year.