Health Care Director of TikTok Shop & Performance Marketing

Location: Mason Bus and Innovation Center, United States

Salary: $144,000–$190,000 per year, plus potential bonus and benefits.

Company

Procter & Gamble is a consumer products corporation with Health Care brands and a focus on digital commerce and social selling.

What you will do

• Lead TikTok Shop strategy, operations, capability development, and scalable best practices across Health Care brands.
• Develop performance marketing models for social selling and digital commerce.
• Build tagging, measurement, dashboard, tooling, organizational, and process infrastructure.
• Develop channel forecasting and inventory planning with Brand Online and Supply Planning partners.
• Track sales, advertising spend, marketing KPIs, and campaign effectiveness to guide shop strategy.
• Lead cross-functional teams and agency partners while translating competitive and platform insights into growth actions.

Requirements

• 6–8 years of experience in ecommerce, DTC, social commerce, marketplaces, or a related field.
• Experience in integrated media planning with a focus on performance marketing.
• Experience managing external agencies or vendors.
• Strong project management, communication, data analysis, and cross-functional collaboration skills.
• Experience with platform analytics, dashboards, performance metrics, and digital sales outcomes.
• Immigration sponsorship is not available; eligibility for hire and US work authorization requirements apply.

Nice to have

• Direct TikTok Shop experience.
• P&L fluency.
• Strong interest in TikTok trends and social commerce.

Culture & Benefits

• Full-time position in a fast-paced, cross-functional environment.
• Opportunity to build new social commerce capabilities from the ground up.
• Total rewards include salary, potential bonus, and benefits.
• Equal employment opportunity and reasonable accommodation are provided.