Integrated Marketing Manager

Location: London, hybrid model with 3 days per week in the office

Company

Flo is a digital health company operating a leading female health and fitness app with more than 500 million downloads and 80 million monthly users.

What you will do

• Plan and execute integrated campaigns supporting brand equity and commercial growth in the perimenopause category.
• Lead campaigns from positioning and creative development through launch, asset production, and performance review.
• Coordinate collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social.
• Own the campaign calendar and prioritize cultural moments, category events, and competitive timing.
• Identify new channel and partnership opportunities, including brand partnerships, category-specific media, and podcasts.
• Manage campaign budgets and work with Analytics to measure installs, revenue, and commercial impact.

Requirements

• 4+ years of experience planning and executing multi-channel campaigns for consumer brands or apps.
• Experience launching or scaling a commercial product or category push in a competitive market.
• Strong cross-functional collaboration and experience managing creative production, internal teams, external teams, and multiple stakeholders.
• Analytical mindset with experience measuring campaign performance and managing budgets.
• Strong understanding of women's health audiences, ideally including the perimenopause or menopause category.
• Ability to work in a hybrid model from the London office 3 days per week.

Nice to have

• Experience marketing to women aged 35+ or to life-stage-specific audiences.
• Experience in high-trust categories such as healthtech, femtech, finance, or insurance.
• Experience in the US market.

Culture & Benefits

• Mission-led, product-driven environment with shared decision-making and ownership from brief to impact.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
• Professional growth through learning support and work focused on digital health outcomes.
• Competitive salary, annual reviews, and participation in a performance incentive scheme.
• Five-week fully paid sabbatical after five years, plus Flo Premium, pension, health, and wellbeing benefits.