Vice President, Digital Commerce & Loyalty (Ecommerce)

Location: Position may be based in the United States or Canada, with corporate headquarters in Bloomington, Minnesota or Burlington, Ontario. Burlington positions typically follow a hybrid schedule with 3 collaboration days per week.

Salary: CAD $210,000–$300,000 annual base salary in Canada, plus bonus eligibility.

Company

hirify.global is a global quick-service restaurant franchisor with more than 7,000 independently owned and operated restaurants across the United States, Canada, and more than 20 other countries.

What you will do

• Own the digital commerce strategy and roadmap across the U.S. and Canada, targeting more than $1B in digital sales by 2030.
• Lead online ordering, mobile app, web, third-party delivery, loyalty, CRM, and gift card performance.
• Drive revenue growth, customer lifetime value, conversion, retention, margin impact, ROI, and franchisee profitability.
• Shape digital product and platform roadmaps while improving UX/UI, checkout, fulfillment, and personalization.
• Establish experimentation, analytics, A/B testing, predictive analytics, and AI-driven personalization practices.
• Lead a 9–11-person organization and collaborate with Technology, Marketing, Operations, Analytics, Finance, and franchisees.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is preferred.
• 12+ years of relevant experience in digital commerce, loyalty, CRM, or customer experience leadership.
• Significant leadership experience in retail, restaurant, franchise-based, or other complex multi-market businesses.
• Strong knowledge of digital platforms, MarTech, CRM, personalization, digital payments, and stored-value programs.
• Proven ability to lead cross-functional initiatives, influence senior stakeholders, and build high-performing teams.
• Exceptional communication skills and the ability to turn complex concepts into actionable insights.

Culture & Benefits

• Hybrid work environment for positions based in the Burlington corporate office, with 3 collaboration days per week.
• Additional office attendance may be required for team or project needs.
• Annual bonus eligibility for the role.
• Inclusive workplace focused on belonging, collaboration, innovation, and results.