10 дней назад
Marketing Lead (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Lead (AI) (Marketing/Brand Strategy): Developing positioning, campaign concepts, marketing plans, presentations, and collateral for PGA of America initiatives with an accent on brand communications, audience research, and integrated marketing. Focus on translating organizational objectives into compelling narratives, coordinating cross-functional campaign activity, and using AI tools to enhance marketing operations.
Location: Frisco, Texas, United States. Full-time, onsite role with occasional travel. Not eligible for immigration sponsorship.
Company
is a golf-focused professional association serving its members and growing the game of golf.
What you will do
- Define creative narratives and positioning for marketing initiatives in alignment with organizational priorities.
- Develop marketing plans, proposals, presentations, campaign materials, briefing documents, and other collateral.
- Translate organizational objectives and audience needs into strategic opportunities and integrated campaign concepts.
- Collaborate with communications, events, digital, content, and operations teams on resources and activations.
- Coordinate meetings, presentations, briefings, agendas, talking points, recaps, and follow-up materials.
- Track campaign activity, deliverables, milestones, performance, reporting, records, and process improvements.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent education, training, and experience preferred.
- At least five years of experience in marketing, brand strategy, communications, digital marketing, content marketing, event marketing, or a related field.
- Experience creating presentations, proposals, marketing collateral, campaign materials, and integrated marketing plans.
- Strong written, verbal, presentation, project management, and organizational skills.
- Working knowledge of Gmail, Google Drive, Google Sheets, and Google Docs.
- Basic fluency in artificial intelligence tools and concepts, including using AI to support marketing initiatives and business operations.
Nice to have
- Experience in professional sports, golf, entertainment, media, hospitality, or another fast-paced, consumer-focused industry.
Culture & Benefits
- Contribute to a respectful, inclusive, and values-based environment.
- Build relationships with internal stakeholders and external contacts across the organization.
- Support the brand and follow established branding guidelines.
- No supervisory or financial responsibility.
- Reasonable accommodations are available for qualified individuals with disabilities.
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