Senior Director, Consumer Pricing and Analytics

Location: Hybrid role with a minimum of three in-office days per week in Burlington, North Carolina or Durham, North Carolina, United States

Company

hirify.global provides laboratory services, diagnostics, data, and technology solutions for healthcare providers, patients, researchers, pharmaceutical companies, and health systems.

What you will do

• Develop and own pricing strategy for the consumer diagnostic testing portfolio, including launches, bundles, subscriptions, memberships, and promotional pricing.
• Build pricing and financial models using cost-to-serve, willingness-to-pay, competitive benchmarks, elasticity, conversion funnels, and cohort economics.
• Design pricing experiments such as A/B tests, regional pricing, and tiered pricing to improve conversion, margin, and lifetime value.
• Partner with Product, Marketing, Finance, Legal, Compliance, and Billing on launches, pricing communication, governance, and regulatory requirements.
• Track the impact of pricing on revenue growth, margin, customer acquisition cost, lifetime value, and subscription growth.
• Present pricing recommendations and business cases to executive leadership and establish discounting, promotional, and channel-specific pricing standards.

Requirements

• Bachelor’s degree in Business, Marketing, Economics, Statistics, Mathematics, or a related field.
• At least 10 years of experience in pricing strategy, revenue management, or commercial finance.
• Experience in retail/ecommerce, consumer health, subscription-based consumer businesses, or direct-to-consumer product pricing.
• Strong quantitative, pricing-modeling, elasticity-analysis, communication, and executive-presentation skills.
• Advanced Excel and modeling skills; experience with pricing or business intelligence tools such as SQL, Looker, or Tableau.
• Ability to work a hybrid schedule with at least three days per week in the Burlington or Durham, North Carolina office.

Nice to have

• Master of Business Administration.
• Experience at a digital-first, consumer-focused company and in ecommerce pricing.
• Experience with subscription offerings and complex matrix organizations.

Culture & Benefits

• Hybrid work environment combining office collaboration with flexibility.
• Medical, dental, vision, life, short- and long-term disability coverage for eligible employees.
• 401(k), paid time off or flexible time off, tuition reimbursement, and employee stock purchase plan for eligible employees.
• Inclusive workplace with equal employment opportunity practices.