Head of Digital Marketing (Cybersecurity)

Location: USA - East Coast

Company

hirify.global secures the AI-driven software development lifecycle from prompt to production by unifying development and cloud context to address vulnerabilities at their source.

What you will do

• Own and scale digital marketing across paid media, SEO and organic channels, websites, email, marketing automation, and ABM programs.
• Lead demand generation programs from targeting and creative development through landing pages, nurture flows, and conversion optimization.
• Manage the digital marketing budget and allocate spend to maximize pipeline and return on investment.
• Own website and digital properties, continuously testing and improving their performance.
• Define, track, and report on full-funnel KPIs, including traffic, engagement, MQLs, pipeline, and revenue contribution.
• Manage the marketing technology stack, agencies, freelancers, and external digital partners while collaborating with Growth, Brand, Content, Product Marketing, Sales, and Revenue Operations.

Requirements

• 7+ years of experience in digital marketing, demand generation, or growth marketing, including leadership experience.
• Experience in B2B technology, cybersecurity, SaaS, or another fast-moving technology category.
• Proven success building and scaling digital programs that generated measurable pipeline and revenue impact.
• Deep expertise in paid media, SEO, marketing automation, email, web, and CRO.
• Strong analytical, project management, collaboration, and marketing budget management skills.
• Hands-on experience with HubSpot, Marketo, Salesforce, GA4, or similar marketing technology platforms.

Nice to have

• Experience building digital marketing functions from the ground up or at high-growth startups.
• Familiarity with AI tools for campaign optimization, personalization, and marketing analytics.
• Experience with ABM programs and managing multiple agencies or external vendors.

Culture & Benefits

• Hands-on leadership role in a fast-moving cybersecurity company focused on AI-driven software development lifecycle security.
• Cross-functional collaboration with Growth, Brand, Content, Product Marketing, Sales, and Revenue Operations.
• Opportunity to build and scale a digital marketing engine across multiple channels.