Product Marketing Lead (Insurance)

Location: United States; hybrid work with at least three days per week in the local office or onsite with clients

Base salary: $91,000–$182,000 per year, plus potential performance-based incentives

Company

Victor Insurance Managers LLC is a global managing general underwriter within hirify.global, providing specialty insurance and related solutions through brokers, agents, and insurance carriers.

What you will do

• Develop differentiated positioning and messaging frameworks for insurance products, solutions, and platforms.
• Lead go-to-market strategies for new products, enhancements, and features, including target segments, buyer personas, and launch playbooks.
• Create sales enablement and educational materials such as thought-leadership content, one-pagers, case studies, and product guides.
• Monitor competitors, market trends, broker and insured behavior, and marketing performance to inform strategy and roadmap priorities.
• Partner with sales, product, operations, leadership, content teams, carrier partners, publications, and associations on campaigns and thought leadership.
• Plan and execute client-facing events and support industry conference participation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Significant experience in product marketing, go-to-market strategy, integrated marketing, or a related discipline.
• Proven experience developing product positioning, messaging, and sales enablement materials that drive business results.
• Experience working cross-functionally with sales, product, operations, and senior leadership in a fast-paced, matrixed environment.
• Strong analytical, written, verbal, presentation, prioritization, and project management skills.
• Availability to work in the local office or onsite with clients at least three days per week is expected.

Nice to have

• Experience in insurance, insurtech, financial services, or another B2B industry.
• Familiarity with broker and insured audiences and market dynamics.
• Experience supporting global or multi-regional go-to-market initiatives.
• Experience leading thought leadership and external visibility programs.

Culture & Benefits

• Inclusive and flexible work environment with collaboration and professional development opportunities.
• Health and welfare benefits, tuition assistance, 401(k) savings, retirement programs, and employee assistance programs.
• Opportunities to work with colleagues and clients across a global insurance and risk advisory organization.
• Career development opportunities supported by professional development resources and experienced leaders.