Product Marketing Manager (Healthcare)

Location: Remote, United States

Salary: $110,000–$120,000 annual base salary, depending on location, skills, and experience.

Company

hirify.global provides a personalized health platform combining health plan administration, wellbeing solutions, and care navigation for employers, health plans, and health systems.

What you will do

• Build market, buyer, customer, industry, and competitive expertise for the Wellbeing portfolio.
• Develop differentiated positioning, benefits-led messaging, value propositions, buyer narratives, and proof points.
• Plan and execute go-to-market motions for new solutions, releases, enhancements, packaging updates, and commercial initiatives.
• Partner with Product on roadmap feedback and translate product capabilities into commercial narratives and enablement plans.
• Create sales enablement assets, including talk tracks, objection handling, competitive guidance, presentations, demos, FAQs, proposals, and training materials.
• Measure launch readiness, asset adoption, field feedback, campaign contribution, pipeline support, retention or expansion influence, and content effectiveness.

Requirements

• BA/BS in Marketing, Business, Communications, Healthcare Administration, or a related field.
• 5+ years of product marketing, solution marketing, go-to-market, sales enablement, or related B2B marketing experience.
• Experience in healthcare, employee wellbeing, health plans, benefits, navigation, advocacy, digital health, or adjacent markets.
• Demonstrated ability to develop positioning, messaging, buyer personas, competitive analysis, launch materials, sales tools, and customer-facing content.
• Strong storytelling, analytical, project management, communication, presentation, and cross-functional influence skills.
• Proficiency in Microsoft Suite, especially PowerPoint; experience with Salesforce, Seismic, SharePoint, or marketing automation platforms is a plus.

Culture & Benefits

• Competitive base salary and benefits effective from day one.
• Comprehensive medical and dental coverage through hirify.global solutions.
• Unlimited paid time off, mental health support, retirement planning, and financial protection.
• Professional development, career progression, and learning budgets.
• Mission-driven, inclusive environment focused on improving people’s health.