Go To Market Manager (Education Technology)

Location: Remote

Salary: $125,000–$150,000 per year, depending on experience

Company

hirify.global Business Services provides payment technology and education services to higher education institutions, K–12 schools, students, families, and supporters.

What you will do

• Design and own integrated go-to-market strategies and launch plans for new products, services, programs, and initiatives.
• Define target audiences, positioning, messaging, channels, milestones, resources, and success measures.
• Drive market activation through campaigns, conferences, speaking opportunities, partnerships, customer advocacy, and cross-sell initiatives.
• Build sales enablement and market-facing resources, including competitive materials, customer references, case studies, outcome stories, and RFP support.
• Use customer, sales, competitive, and market feedback to refine GTM decisions, programs, channels, and priorities.
• Coordinate internal teams, agencies, contractors, and partners while evaluating performance and building a scalable growth engine.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
• 7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or a related discipline.
• Experience taking a net-new product from pre-launch through market entry and establishing a repeatable GTM approach.
• Strong understanding of positioning, messaging, demand generation, sales enablement, customer advocacy, events, partnerships, channels, and measurement.
• Strong analytical, communication, and cross-functional leadership skills, including the ability to influence decisions without direct authority.

Nice to have

• Experience in K–12 education or education technology.
• Experience launching or scaling products in public-sector or complex B2B buying environments.
• Experience with education procurement, RFPs, customer reference programs, conferences, partnerships, or channel development.

Culture & Benefits

• Medical, dental, and vision insurance.
• HSA and FSA options, life insurance, AD&D insurance, and disability coverage.
• Generous earned time off and a wellness program.
• 401(k), student loan repayment, employee stock purchase program, and tuition reimbursement.
• Performance-based incentive pay and an employee assistance program.
• Welcoming and respectful workplace with equal employment opportunity and reasonable accommodation support.