Lead Product Marketing Manager

Location: New York, NY, United States; hybrid workplace

Company

A New York-based technology company building a software platform for laundromats, dry cleaners, and garment care businesses.

What you will do

• Research target audiences and define ideal customer profiles.
• Develop go-to-market strategies for products and features.
• Own naming, positioning, and messaging for existing and future offerings.
• Build launch and release processes in collaboration with the product team.
• Create sales and customer success enablement materials with the marketing team.
• Lead competitive intelligence and multiple strategic workstreams.

Requirements

• 5+ years of experience in B2B product marketing.
• At least 2 years of experience marketing software sold to SMBs.
• Experience taking a product from thesis through launch.
• Experience working closely with sales and customer success teams.
• Ability to lead multiple workstreams in parallel and create marketing materials independently.
• Ability to work in a hybrid setup in New York, NY, United States.

Culture & Benefits

• Equity options and comprehensive health benefits.
• Unlimited PTO and 12 paid holidays.
• Gym, laundry, and work-from-home or commuter stipends.
• Up to 14 weeks of fully paid parental leave.
• Medical, dental, vision, mental health, life, AD&D, and disability coverage.
• 401(k) and access to learning opportunities through the team and advisor network.