Product Marketing Lead (ZAIDYN Field Performance)

Location: Hybrid role based in the United States, with locations including Chicago, Evanston, Boston, Philadelphia, Princeton, New York, South San Francisco, San Diego, Thousand Oaks, and Bellevue. Work combines home-based work with on-site presence at client or hirify.global offices for most of the week. Client-facing travel is required as needed.

Salary: $120,000–$129,500 per year, plus potential COLA, bonus incentives, relocation support, leave policies, insurance, and retirement benefits.

Company

hirify.global is a management consulting and technology firm that combines data, science, technology, and human ingenuity to develop solutions and technology products for life sciences and other business areas.

What you will do

• Define the ideal customer profile, buying committee, value architecture, positioning, and messaging for ZAIDYN Field Performance.
• Develop go-to-market strategies and tiered launch plans for products and features across global markets.
• Create sales enablement assets, including messaging frameworks, case studies, ROI stories, demo flows, and battlecards.
• Lead enablement sessions for account executives, sales development representatives, and marketing teams.
• Develop product demos, videos, customer advocacy programs, and stories that communicate AI-driven capabilities and business impact.
• Conduct market, buyer, competitive, and win/loss research to guide positioning and differentiation.

Requirements

• 8–11 years of experience in B2B SaaS product marketing, preferably for enterprise platforms or data- and AI-driven products.
• Experience partnering with Product, Sales, and Marketing on launches and growth initiatives.
• Strong sales enablement, narrative design, competitive storytelling, and executive communication skills.
• Fluency in commercial life sciences or related areas such as field effectiveness, CRM, or incentives.
• Understanding of AI, agentic AI, predictive analytics, and generative AI assistants, with the ability to translate them into business value.
• Must be authorized to work in the United States without current or future employer sponsorship; visa sponsorship is not available.

Nice to have

• Familiarity with Veeva or Salesforce ecosystems.
• Knowledge of data governance and compliance.
• Experience creating content, videos, and product storytelling.

Culture & Benefits

• Flexible hybrid work combining home-based work and on-site collaboration.
• Comprehensive health, insurance, retirement, leave, and financial well-being benefits.
• Cross-functional skills development, custom learning pathways, and milestone training.
• Internal mobility and career progression opportunities.
• Collaborative, client-first environment with opportunities to work across diverse projects and cultures.

Hiring process

• Complete an online application with a full set of official or unofficial transcripts.