Director of Enterprise Demand (AI)

Location: San Francisco, United States; on-site

Company

Cognition builds Devin, an AI software engineer, and develops AI systems that reason about real-world tasks.

What you will do

• Build and own the enterprise demand strategy across priority verticals, strategic accounts, account cohorts, use cases, and market opportunities.
• Develop vertical-specific campaigns, 1:1 strategic-account programs, 1:few cluster programs, and broader enterprise demand motions.
• Create integrated campaigns across paid, web, content, field marketing, direct outreach, customer proof, and other channels.
• Turn customer outcomes and proof into account plays, vertical narratives, campaign offers, and enterprise stories.
• Coordinate Product Marketing, Paid Growth, Web and CRO, Field Marketing, Sales, and RevOps around shared campaign goals.
• Measure qualified enterprise pipeline, test new audiences and campaign approaches, and convert successful motions into repeatable GTM playbooks.

Requirements

• 7+ years of experience in enterprise B2B demand generation, ABM, integrated campaigns, growth marketing, or GTM.
• Proven experience building campaigns that generate meaningful enterprise pipeline.
• Experience developing vertical-specific GTM programs and 1:1, 1:few, and 1:many account motions.
• Deep understanding of complex B2B buying committees and enterprise sales cycles.
• Strong analytical skills and experience measuring performance at the account, vertical, and pipeline levels.
• Ability to translate complex technical products into enterprise business outcomes and use AI in demand-generation work.

Culture & Benefits

• Work with a talent-dense team including experienced founders, competitive programmers, and leaders from advanced AI and technology companies.
• Operate in a highly hands-on environment focused on moving quickly from campaign ideas to pipeline and learning.
• Use AI for market research, account research, segmentation, personalization, analysis, and campaign execution.
• Equal opportunity employer committed to reasonable accommodations throughout the hiring process.