Chief Marketing Officer

Location: Miami Lakes headquarters, NYC office, or remote within the United States; travel to Florida, New York, and Texas offices is required as needed. Employment requires authorization to work in the United States.

Salary: USD 187,000–260,000 yearly

Company

Nationally recognized personal injury law firm serving immigrant families and underserved communities across multiple U.S. states.

What you will do

• Build and execute a national marketing strategy supporting revenue growth and brand reputation across multiple states.
• Own the full marketing funnel, including paid media, SEO/SEM, PR, TV/radio, influencer marketing, community outreach, and brand storytelling.
• Lead and scale the marketing organization from 12 professionals to 15–25+ employees, including hiring, mentoring, and career development.
• Define campaign KPIs such as CAC, CPL, cost per signed case, and ROI, and establish dashboards and reporting cadences.
• Localize campaigns for Miami, Orlando, New York City, and Texas, including bilingual English/Spanish audiences and state-specific legal advertising compliance.
• Manage the annual marketing budget, vendors, media contracts, marketing technology, and alignment with Intake, Legal Operations, Sales, and executive leadership.

Requirements

• 10+ years of senior marketing leadership experience as a CMO, VP, or SVP, with experience managing direct reports and teams of 20+.
• Demonstrated success scaling marketing in a company that grew from $50M to $250M+ with 30%+ year-over-year growth.
• Experience managing $10M+ annual budgets with measurable ROI.
• Deep full-funnel expertise across SEO, Google Ads, Meta, TikTok, Local Service Ads, YouTube, SEMrush, TV/radio, PR, and influencer marketing.
• Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools, preferably in a regulated industry.
• Bachelor's degree in Marketing, Business, or a related field; willingness to work onsite in Miami Lakes or remotely with required travel to New York and Texas.

Nice to have

• Bilingual English/Spanish communication skills.
• Experience marketing to Hispanic or multicultural audiences.
• Multi-state expansion experience.
• MBA or equivalent advanced business education.

Culture & Benefits

• Mission-driven, collaborative, growth-oriented, and high-accountability environment.
• Medical, dental, vision, hospital plans, life insurance, and short- and long-term disability coverage.
• 401(k) plan with pre-tax and Roth contribution options, plus HSA and dependent care spending accounts.
• Paid time off, paid holidays, employee assistance, tuition assistance, and continuing education support.
• Opportunity to contribute to legal services for injured clients, immigrant families, and underserved communities.