Director, Strategic Planning (Media Strategy)

Location: New York City; fully remote environment with occasional travel to onsite meetings as needed.

Company

hirify.global is an independent U.S. full-funnel marketing agency managing digital media across Commerce, Search, Social, TV, Audio, measurement, and proprietary planning technology.

What you will do

• Lead strategic planning relationships for key clients and translate briefs into growth opportunities, consumer barriers, and integrated media strategies.
• Develop media plan scenarios, recommendations, audience strategies, and narratives that support client decisions and measurable business outcomes.
• Use hirify.global’s planning suite, research tools, and product ecosystem to create scalable, data-backed planning approaches.
• Connect planning outputs to MMM, incrementality, attribution, predictive models, and broader measurement frameworks.
• Support new business pitches, cross-sell opportunities, client education, and strategic thought leadership.
• Lead, coach, and develop planners while improving tools, templates, frameworks, and quality standards.

Requirements

• 10+ years of media strategy and planning experience.
• 2+ years of people management experience, including coaching, quality review, performance feedback, and goal setting.
• Strong experience across linear and digital channels, particularly video and social planning.
• Expert knowledge of the media landscape and planning and research tools such as Kantar, SimilarWeb, Pathmatics, MRI, and eMarketer.
• Experience building trusted client relationships and presenting strategic recommendations to executives.
• Ability to use AI tools responsibly to improve individual and team effectiveness.

Nice to have

• Experience supporting major new business efforts and cross-sell initiatives.
• Experience developing training curricula, planning frameworks, and emerging strategic talent.

Culture & Benefits

• Fully remote work environment with flexible unlimited paid time off and 20 paid holidays.
• Medical, dental, vision, life, disability, and flexible spending benefits.
• Retirement plan with a 100% match on up to 4% of contributions.
• Unlimited telemedicine and teletherapy, wellness benefits, and equity.
• Paid parental leave, including 16 weeks at full pay for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, and leadership and management development programs.