Director, Media Innovation & New Models (AI)

Location: US - Remote

Company

hirify.global is an education technology company that helps regional universities launch and grow online programs for modern learners across fields such as healthcare, teaching, business, technology, and public service.

What you will do

• Build the innovation roadmap for media channels, advertising models, technologies, tactics, and partnerships that improve CPA, lead quality, enrollment, and partner outcomes.
• Design disciplined experiments with hypotheses, success metrics, investment requirements, measurement approaches, and decision criteria.
• Develop and validate new advertising models, including affiliate strategy, partner selection, operating playbooks, and effectiveness monitoring.
• Evaluate media suppliers independently based on strategic fit, differentiation, performance potential, economics, data, measurement, scalability, and risk.
• Monitor platform changes, emerging channels, AI capabilities, privacy and measurement developments, supplier innovation, and consumer behavior.
• Scale successful innovations through business cases, measurement frameworks, supplier relationships, operating guidance, and organizational education.

Requirements

• Deep media and performance expertise, including media measurement and acquisition drivers.
• Proven experience identifying, testing, and scaling new channels, advertising models, technologies, and suppliers.
• Strong strategic judgment and influence across Media Directors and cross-functional teams without direct ownership.
• Experience evaluating agencies and suppliers and translating marketplace complexity into actionable guidance.
• Ability to improve process efficiency through AI, automation, and process optimization while maintaining quality and media effectiveness.

Nice to have

• Combined agency and client-side experience or experience in complex, high-consideration acquisition businesses.
• Hands-on experience with AI, ad tech, new measurement approaches, and evolving advertising models.
• Experience with supplier negotiations, strategic partnerships, marketplace point-of-view development, and senior-leader education.

Culture & Benefits

• Equal-opportunity employer supporting a diverse and inclusive workforce.
• Focus on building scalable operations, automation, governance, standard operating procedures, and future media in-housing capabilities.
• Emphasis on AI adoption to reduce manual work, improve decision-making, and increase organizational effectiveness.