Director, Planning (Media)

Location: UK-based role with required right to work in the United Kingdom. Hybrid schedule: 2 days at Ford’s Dunton office, 1 day at Rose Court in London, and 2 flexible days at a location of choice.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised marketing at scale.

What you will do

• Lead planning and account management for Ford of Britain across Personal Vehicles and Commercial Vehicles.
• Define audience approaches and develop connections plans across brand and performance touchpoints.
• Design audience targeting strategies for addressable and non-addressable media and validate reach at the required scale.
• Build connections ecosystems and collaborate with channel specialists, creative, PR, experiential, and influencer agencies.
• Manage campaigns, client relationships, media innovation, measurement, testing, and optimisation.
• Line-manage the planning team and contribute to senior planning department workstreams and board meetings.

Requirements

• Extensive experience leading senior client relationships and delivering client projects through agency teams.
• Strong stakeholder management, communication, organisation, and people management skills.
• Expertise in media planning, audience insight, channel strategy, and integrated campaign development.
• Ability to create holistic measurement frameworks with KPIs, tracking, testing, and optimisation plans.
• Collaborative, flexible, open-minded, and comfortable with agile ways of working.
• Right to work in the United Kingdom is required.

Culture & Benefits

• Hybrid working with teams generally in the office around four days per week.
• Access to global hirify.global and WPP networks, learning opportunities, and employee resource groups.
• Medical, vision, dental, and group retirement benefits.
• Significant paid time off, partner discounts, and mental health awareness days.
• In-office events focused on team achievements, thought leadership, and company celebrations.