Digital Planning Manager

TL;DR

Digital Planning Manager (Digital Media): Lead end-to-end digital planning and campaign delivery for MGM, with an accent on multi-market biddable strategy, media partner management, and performance reporting. Focus on building campaign taxonomy standards, forecasting KPIs, and coordinating workstreams from planning and trafficking through QA, finance, and post-campaign analysis.

Location: London, United Kingdom

Company

hirify.global is WPP's AI-driven media operating unit delivering creative personalization at scale through WPP Open.

What you will do

• Serve as a trusted day-to-day client contact with regular calls, campaign updates, and performance reviews.
• Manage media partner relationships from briefing through post-campaign reporting and bring forward innovation opportunities.
• Develop and deliver digital strategy and ideation across biddable channels, pan-regional partnerships, and trailer/content break planning.
• Own campaign workstreams end-to-end, including planning, trafficking, QA, finance, reporting, and post-campaign analysis.
• Maintain campaign taxonomy standards (naming conventions, structures, tagging hierarchies) across markets and platforms.
• Line-manage the Digital Planning Executive and support the Digital Lead with strategy, recommendations, and coordination with local markets.

Requirements

• Experience in digital media with strong expertise in digital activations and multi-market campaigns with media partners.
• Proven track record managing campaigns end-to-end with accurate, high-quality delivery across paid social, programmatic, video, and/or display.
• Strong project management skills managing multiple workstreams simultaneously without compromising standards.
• Highly organized with exceptional attention to detail and a creative approach to translating client briefs into digital recommendations.
• Proven people management and leadership experience as a direct line manager developing junior talent.
• UK right to work is required for this UK-based role.

Nice to have

• Experience on theatrical, entertainment, or release-driven marketing campaigns.
• Familiarity with Amazon Ads, AVOD ecosystems, or studio-aligned digital activation models.
• Awareness of Amazon DSP (ADSP) and its application in entertainment/theatrical marketing.
• Exposure to WPP Open or similar global operating platforms.
• Experience with platform partnerships, beta testing, or innovation pipelines.

Culture & Benefits

• Hybrid approach with teams in the office around four days a week.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and preferential partner discounts.
• Employee mental health awareness days and an inclusive culture supported by employee resource groups.
• In-office events for team wins, thought leadership, and celebrating holidays and milestones.

Hiring process

• Interview process with discussions to confirm fit for the role and working arrangements.
• Candidate accommodations/flexibility can be discussed with the hiring team during interviews.