Downstream Marketing Specialist (B2B Healthcare)

Location: Rochester, New York, United States; traditional office environment

Salary: $103,600–$138,100 per year

Company

hirify.global provides medical imaging systems and solutions, X-ray imaging systems for non-destructive testing, and contract manufacturing services.

What you will do

• Develop and execute go-to-market strategies for new and existing products.
• Plan and deliver digital, event, partner, demand generation, and lead generation campaigns.
• Lead account-based marketing and channel marketing programs for strategic accounts.
• Own lead management processes, including routing, nurturing, and conversion tracking.
• Coordinate with Product, Sales, Operations, and regional teams on integrated marketing programs.
• Measure campaign performance, pipeline contribution, ROI, and marketing spend to guide optimization.

Requirements

• Seven or more years of marketing experience, including downstream, product, or demand generation marketing.
• Bachelor’s degree in business, marketing, or a related field.
• Proven experience with digital marketing campaigns, performance marketing, and measurable ROI.
• Extensive account-based marketing experience and a strong B2B marketing background.
• Experience with campaign execution, lead generation, partner engagement, marketing automation, and sales enablement.
• Strong analytical, communication, leadership, project management, and strategic execution skills.

Nice to have

• Medical device, B2B technology, or healthcare marketing experience.
• Experience with CRM systems, marketing analytics, and data visualization platforms.
• Knowledge of channel partner management, co-marketing, event marketing, and tradeshow strategy.

Culture & Benefits

• Collaborative work with Product, Sales, Operations, and other cross-functional teams.
• Opportunity to influence marketing strategy and product revenue growth.
• Work in a traditional office setting with standard temperature and humidity controls, moderate to light noise, and extensive computer use.
• Equal opportunity employment and reasonable accommodation support are provided during the application process.

Hiring process

• Complete the online application process.
• Reasonable accommodations are available for applicants with disabilities.