обновлено 3 дня назад
Senior Manager - Customer Retention
150 000 - 175 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager - Customer Retention (CRM/Lifecycle Marketing): Developing and implementing retention strategies for the DentalPlans.com member base with an accent on renewal performance, lifetime value, segmentation, and personalized CRM campaigns. Focus on forecasting renewal revenue, analyzing cohort and health-scoring data, reducing churn, and leading cross-functional retention initiatives.
Location: Remote within the United States; up to 10% travel as needed. Not currently hiring individuals residing in North Dakota, Rhode Island, Vermont, Delaware, Hawaii, Puerto Rico, or other US territories.
Salary: $150,000–$175,000 annual base salary, plus eligibility for a target bonus.
Company
develops dental technology and practice management solutions focused on improving patient care and practice results.
What you will do
- Own retention strategy and revenue targets for voluntary member renewals across web and call center channels.
- Manage CRM segmentation, personalization, lifecycle communications, and the roadmap for platform enhancements.
- Analyze retention risk, member health scores, cohort behavior, and renewal performance to recommend prioritized actions.
- Build renewal revenue forecasts by channel and coordinate tactical responses to performance gaps.
- Direct multichannel campaigns across the member journey, from onboarding through win-back.
- Partner with Product and Contact Center teams on member portal improvements, renewal funnels, scripts, and handling practices.
Requirements
- 10+ years of marketing experience, including 5+ years in customer retention or subscriber marketing leadership.
- 5+ years of management experience and experience in DTC/B2C environments.
- Bachelor’s degree or global equivalent in a related discipline.
- Quantifiable success improving retention or lifetime value metrics at scale.
- Strong analytical, communication, organizational, presentation, decision-making, and problem-solving skills.
- Experience with CRM platforms such as HubSpot or Salesforce, including segmentation, automation, and personalization; proficiency in Microsoft Excel, Outlook, PowerPoint, and Word.
Nice to have
- Fluency in subscription mechanics.
- Master’s degree or global equivalent.
Culture & Benefits
- Inclusive and supportive environment with an emphasis on innovation, collaboration, and continuous development.
- Health coverage and retirement savings with company match.
- Paid time off, parental leave, and wellbeing resources.
- Education support and additional employee benefits.
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